Marketing Manager for Japan

Location : Tokyo

ジェラートジャパンの３人目のメンバーになりませんか？

プリント・オン・デマンド（POD）を通して日本のクリエイターの作品を世界へ届けるミッションへ共感を持てるマーケターの方を募集しています。

About Gelato

Gelato has built the world's largest and most global network for on-demand production of customized items e.g. t-shirts, wall art, mugs, books, hoodies, and cards. We support a new wave of e-commerce entrepreneurs and the global shift towards local and more sustainable production.

We own no assets - we build the software that connects world-class production facilities all across the world. We already have more than 100 production partners in 34 countries. In 72 hours we can reach more than 5 billion people with customized products in a smarter, faster, and greener way.

Gelato is changing the way that customized products can be produced on-demand. We are already empowering thousands of e-commerce entrepreneurs to grow and scale their businesses. With local production and exact matching of supply and demand, there is no waste, and carbon emissions are reduced.

Together we can increase global GDP by effectively supporting local on-demand production.

Position summary:

The Marketing Manager is responsible for defining, planning and implementing marketing strategies through all channels, including search engines, social media platforms, and affiliate marketing programs. You should be hands-on and innovative, with high growth B2B ecommerce experience.

You will play a pivotal role in growing our user base as our first marketer in Japan. You will own and develop our Japan marketing strategy, including running day-to-day processes such as keyword optimization, social media engagement, influencers/ affiliate marketing programs, and user communities. You will work closely with the Sales team to identify opportunities and increase user base and engagement in the market.

What you will be doing:

• Lead planning and development of customer communications across acquisition, retention, upsell, cross-sell and engagement, driving sales and profitability across our customer base.

• Develop localized marketing campaigns for Japan.

• Build and moderate a user community in Japan.

• Analyze and optimize SEM/PPC campaigns in AdWords.

• Outreach and engage with influencers and creator agencies in Japan.

• Be accountable for growing our customer base and advocating for users in Japan.

• Deep-dive into data and analytics to understand and track customer marketing performance, identify opportunities and areas where improvements are needed.

• Lead and contribute to team projects to develop and refine our marketing strategies.

Who you are:

To be successful in this role, you will need to have a start-up mentality. You are a creative thinker, and highly data driven with a growth mindset. You are also self-motivated, intellectually curious, and looking to drive change and growth in a fast growing organization.

You are truly passionate about understanding customers’ pain points, and helping them solve problems and grow their businesses. You have incredible stamina, resilience, and grit. You feel comfortable getting your hands dirty while never losing sight of the long-term strategies and ambition.

Moreover, we would like to see evidence of the following in your profile:

• 5+ years of experience in digital marketing, including customer acquisition, planning and executing campaigns.

• Highly creative with experience in identifying target audiences and launching localized marketing campaigns.

• Excellent problem-solving, organizational, and analytical skills; able to use data to drive insights and recommendations.

• Ability to operate and prioritize in a highly ambiguous and fast-paced environment.

• Fluent in English and Japanese.

Nice to have:

• Experience / understanding of the influencers / creator economy in Japan.

• Experience in paid campaigns in AdWords, Facebook, or Instagram.

• Knowledge of website analytics tools, such as Google Analytics.

• Experience working with influencers in Japan.

• Experience in running an online user community.

• MBA Preferred

What it’s like to work at Gelato

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.