Job posting: Head of PR, US
Location: Nashville, TN
Benefits: Private health care, share options, 401k
Are you excited about mastering brilliant PR and building relationships that help move minds?
Join one of the fastest-growing tech companies within the creator economy, and a diverse team of driven, passionate colleagues from 50 different countries. Together we rethink how customized products can be made locally and on demand to support a new wave of ecommerce entrepreneurs and creators, and the global shift towards more sustainable production.
We own no assets - we build software that connects world-class production facilities worldwide. We already have more than 130 production partners in 33 countries - giving any creator similar reach, speed, and profitability to larger ecommerce brands. This levels the global creator and ecommerce playing field to create economic and social opportunity. Together we can increase global GDP by effectively supporting local communities.
What will you be doing
We are looking for a curious and driven PR and events expert that can help establish Gelato as the backbone of the creator economy in the US, and the de facto voice at the center of the global production conversation.
Gelato sits at the intersection of some of today’s most important trends: the continued rise and embrace of the creator economy, global supply chains, and ecommerce, and building toward a more sustainable future. Through effective and innovative communication strategies and activities, we want to claim our place within this space as a recognized and sought-after industry voice and leader, and as the leading production on demand company for any global ecommerce seller.
To succeed, we would like you to lead, plan and implement relevant activities and events on behalf of Gelato in the US, and help deliver on our PR strategy. Most of your time will be focused on PR activities that leverage your presence in the US and will help position Gelato towards corporate communities and potential customers. You will also be working strategically with PR initiatives to grow Gelato’s brand awareness in the U.S.
You will report to the VP of PR & Communications at our head office in Oslo, Norway, and work closely with our General Manager for North America and our US-based PR agency.
Your responsibilities will include, but are not limited to:
Identify, secure and execute high-profile events and speaking opportunities.
Together with the VP Global PR drive Gelato’s influencer program in the US.
Build, grow and maintain a network that helps achieve high-level media placements and event opportunities.
Support the creation and execution of our US PR strategy and work closely with our US PR agency
Develop content to support marketing and PR initiatives on various communication channels, including earned media, our website and social media.
Support and execute complex reputational and media challenges, honing skills in corporate communications as Gelato scales as a global organization.
Who you are
To be successful in this role, you will need a start-up mentality. You are committed to excel with energy and endurance while understanding that building a company is hard, but satisfying work.
You have incredible stamina, resilience, and grit. You’re a doer. You change until you win. You feel comfortable getting your hands dirty while never losing sight of long-term ambition. You are confident in your abilities and experience, yet humble and curious in your execution.
You may be a good fit if you:
Have 7+ years of experience within the field of PR and/or marketing.
Have a proven track record of successfully planning and executing events.
Have run effective influencer campaigns for brand awareness and acquisition.
Have excellent communication and writing skills, including storytelling capabilities, and can demonstrate strategic use of different communication channels/formats.
Thrive in the intersection of marketing and PR, and have operational experience in both.
Are a solid strategic thinker and a highly effective, operational “doer”.
Embrace new technology to measure, adjust and achieve better results.
Are curious and seek new challenges, learn new tools and techniques.
Are familiar with the ecommerce industry and/or creator economy.
What it’s like to work at Gelato
Gelato is one of the fastest-growing tech companies in Europe with offices in 12 countries. Our headquarters are in Oslo, Norway. We are a customer-obsessed team with the ambition to change the world and make it more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission.
We expect a lot. We have big goals and seek individuals who are genuinely passionate about their work and thrive in a fast-paced environment. Our culture is unique and we live by our values, so it's worth learning more about our culture before presenting your application.
Come join us in changing the world, and help us re-imagine how technology and PR can empower more entrepreneurs to use Gelato to grow their businesses.